Playbook
Sales and delivery playbooks for the three current EPP offerings. PortalForge supports customer handoff and reporting; it is not replacing these offer definitions.
Inbound Voice Agents
AI phone coverage for business calls, after-hours handling, spam filtering, appointment booking, general questions, and warm transfers to humans.
Fit
Best when the business is losing calls, the front desk is overloaded, or after-hours requests are not being captured.
Target outcome
Calls are answered, categorized, summarized, and routed into the right lead, customer, or delivery record.
- 1Confirm phone goals, services, hours, and transfer rules
- 2Build Retell agent prompts and business FAQ
- 3Connect Twilio number or forwarding path
- 4Run test calls for booking, questions, spam, and transfer cases
- 5Go live with first-week tuning and call outcome review
Speed to Lead
Fast response system for Facebook ad opt-ins and inbound ad requests, with a target of contacting the prospect inside five minutes and booking the appointment.
Fit
Best when paid ads or web forms create leads that cool off before a human can respond.
Target outcome
New opt-ins become timed tasks, call/SMS/email attempts, booked appointments, and measurable conversion reporting.
- 1Connect the ad or form source
- 2Map campaign, offer, qualification questions, and calendar destination
- 3Create the five-minute call, SMS, and email response sequence
- 4Test lead creation, response timing, booking, and fallback routing
- 5Monitor booked rate, contact rate, and missed-response exceptions
Lead Reactivation
Campaign system for dormant lead lists where AI calls, texts, qualifies, and books appointments from leads already sitting in the business.
Fit
Best when a customer has an old CRM/export/list with prior inquiries, stale estimates, or missed opportunities.
Target outcome
Dormant leads are segmented, contacted, dispositioned, booked, or marked inactive with clear reporting.
- 1Load the lead list through the managed data path
- 2Review consent, opt-out, duplicate, and segmentation rules
- 3Write the reactivation call and SMS script
- 4Launch controlled batches with booked-appointment routing
- 5Report booked, unreachable, not interested, bad number, and follow-up outcomes